Inspiring Interview With Female Entrepreneur, Annabel Makin-Jones

Read our inspiring interview with Annabel Makin-Jones, a strawberry farmer based in Yorkshire has recently taken the luxury food market by storm.

Annabel has been at the top of her game for the last 15 years.  She spotted a gap in the market for a luxury strawberry brand at the end of last year.  Her ethos around sustainable food production, women in farming and quality produce has proved a hit.  The strawberries are now being used in  Claridges, Le Gavroche, to name a few, and direct to consumer via Ocado and Booths.

Quickly attracting the attention of Masterchef Professionals winner Laurence Henry, he has now joined the team as a brand ambassador.

We spent some time speaking to Annabel about her experience breaking into the male dominated arena of farming.

Do you follow a certain morning routine or daily schedule to maximise productivity and well-being?

Running a large farm like any business means that the schedule is often erratic. Whenever possible, I do try to do the school run with my two children before starting a jam packed day.

Keeping my diet on track and focusing on good quality proteins, helps. I find I have more energy and avoid those awful energy slumps, which I just don’t have time for!

In terms of “me” time, I head to the gym two or three times a week and schedule a massage every two weeks to ease tension! I love spending time with my friends and family, usually over good food! I work and and I play hard. Life is what you make it; I firmly believe that.

What is the biggest challenge you face?

Finding the balance between motherhood and my business. I don’t feel either should suffer at the hands of each other. Creating a support network has been key to preserving this balance. During school holidays, I spend as much time with the children as possible. They love spending time on the farm, particularly when the fruit is ripe!

How do you solve big problems as a business owner?

Ensuring mindset is positive when approaching larger challenges is key. Believing there is a solution to every problem, no mater how outside the box you might have to think.

I delegate all day to day jobs where possible.  This was really hard at first because I used to juggle it all! My time and energy is focused on problem solving and strategy for the future.

I guide my team to work proactively, using previous experience to minimise the future risk of problems!

How many people are on your team, and do you have any tips on hiring and growing a team of employees?

We have a very large seasonal team who come and live on the farm during strawberry picking season. Our full time team in the office is small at only 10 people. These 10 all have key roles in the success of the business and are passionate about our shared vision for the future of the farm.

I couldn’t do it with out the team and I have quickly learnt if an employee isn’t pulling their weight, they have to go. Just one person can have a huge impact on progress.

Recruiting is possibly the most difficult part of any business. We look for personality and attitude above education. Bringing fresh ideas to the table is vital, an entrepreneurial spirit will go far in my team!

What tips do you have for other women who would like to start their own businesses?

Make sure you are passionate about your future project but not so in love with it that you are blind to the reality. Listen to others advice, even the critics.

Always remember you are only as good as your weakest link.  Keep your eyes open to quality control and never let standards slip.

Can you give us any insight into being a successful female in a male dominated industry such as farming?

Always believe you are as good, if not better and be confident to walk away if a deal doesn’t work for you.

Generally a woman’s attention to detail is higher and therefore can give you an edge in terms of customer service. We sell not only to the professional kitchens but direct to consumer.

Who traditionally does the weekly shop? Understanding our target audience has meant a lot of self reflection on myself as a mother and provider!

Do you have any mentors or coaches? Who do you take guidance from?

I am very much self taught but I do have a father who has taught me to stick to my guns and ride the storm! He made me understand that I must stake measurable risks to see my business grow.

My mother has always instilled a value of striving, constantly. You can always better a situation, yourself and others with hard work and vision.

What are the pros and cons of being a female entrepreneur in 2019?

Running your own business is a lifestyle choice rather than job. I am on duty 24/7 and have the responsibility of many peoples livelihoods but I couldn’t be more proud of what I have achieved.

Every day is different.  The excitement gets you out of bed in the morning!

It can be a challenge juggling motherhood and the business but we make it work. I am not only creating a better future for the children but they can see the hard work it takes to succeed!

The is a huge societal pressure to be the perfect mum, home maker, business woman, cover model and that just isn’t right. We all make our own way in life and no-one should feel pressured to tick all the boxes all the time!